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Executive Creative Director


John Reid

John is the latest addition to RTC and the executive leadership team. He has spent his career creating integrated campaigns for clients such as Microsoft, X-Box, Windows Live, HP, Nike, MSN Music, and Visa. His marketing experience and insight combined with a passion for design has fueled a desire to innovate and promote progressive methods of marketing. Testing the limits of what is possible with current technologies, and finding ways to push in new directions.

John is the latest addition to RTC and the executive leadership team. He has spent his career creating integrated campaigns for clients such as Microsoft, X-Box, Windows Live, HP, Nike, MSN Music, and Visa. His marketing experience and insight combined with a passion for design has fueled a desire to innovate and promote progressive methods of marketing. Testing the limits of what is possible with current technologies, and finding ways to push in new directions.

When asked “What's the difference between “traditional” and “digital” advertising?” His answer is simply “nothing”. His philosophy is that it’s all about having a great idea and figuring out how it works everywhere and blend it all into one seamless customer experience.

Previously, John was the Creative Director of Attik in San Francisco working on clients like Lexus, TiVo, Lucas Arts, OnLive and many others. He has also done time at Crispin Porter + Bogusky in Boulder and McCann Erickson and AKQA in San Francisco.

Simple Art of Greatness

by James X. Mullen

Outliers: The Story of Success

by Malcolm Gladwell

In Pursuit of the Common Good: 25 Years of Improving the World, One Bottle of Salad Dressing at a Time

by Paul Newman and A.E. Hotchner

Movie
Cool Hand Luke (actually, any Paul Newman film. He’s amazing. The Sting. Slapshot. The Hustler. They just don’t make ‘em like that anymore…)
Obsession
Playing guitar until my fingers bleed (just to realize I’ll never learn the solo in “Stairway to Heaven”).
Place
The Marin Headlands @ 6am on a bike
Song/Band
Wow, I don’t even know where to start. Which decade? Which genre? I’m a huge music fan.
Book
The Alchemist A Fable About Following Your Dream by Paulo Coelho
State
I may live in Washington DC (is this even a state?), but will always love SF and California. I hope to never stop saying the word “dude”.