Barry is responsible for the performance, business strategy and growth of RTC Relationship Marketing. A highly recognized thought leader and energetic hands-on practitioner, he pushes the agency to maximize potential and resources. Barry’s diverse experience across client and business challenges—and previous roles in creative, strategy and management, including being president of Wunderman NY — have helped drive our success and shape the spirit of the agency.
With more than 30 years’ experience in creative, strategy and executive leadership positions within both client and agency organizations, Barry is an acknowledged leader in the disciplines collectively known as relationship marketing.
As CEO, Barry oversees the performance, business strategy and growth of RTCRM. Of key importance is the continued expansion of the agency’s capabilities, talent pool, footprint and client base. He also maintains working relationships with clients and staff alike, remaining fully engaged in all aspects of the agency’s business.
Previously, Barry served as chief client development officer for Wunderman’s global network and president of its New York office. He has more than 20 years’ experience working with IBM, and ran IBM’s global direct marketing account at Wunderman. He served as president of Chapman Direct Advertising in New York and was general manager of Stone & Adler in Toronto. He was also responsible for global marketing communications at Time Inc. magazines.
Barry has worked with a wide range of client organizations in both a global and local capacity, including IBM, AT&T, Cingular, Samsung, Procter & Gamble, Kodak, Kraft/General Foods, Sears, the U.S. Postal Service, United Airlines, Citibank and Ford. He has extensive experience in the DTC world as well, having worked with clients such as Pfizer, Merck, AstraZeneca and Novartis.
An expert in implementing multi-channel marketing programs, Barry is a frequent speaker and writer in marketing circles and the recipient of multiple Effie Awards from the AMA, Echo Awards, as well as the Henry Hoke Award from the Direct Marketing Association for effective use of new marketing channels. Most recently he co-authored “Defining, Measuring and Managing Loyalty,” which appears in a collection of thought leadership studies from MRI on “Delivering the Branded Customer Experience.”
- The Economist
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29 Jun 2008 - Still falling
The Dow has not yet hit bottom
THE sharp fall of the Dow Jones Industrial Average on June 26th took the American benchmark to a new low for the year (see chart) and signalled definitively that the collapse of Bear Stearns was not, after all, the nadir for the market. European equities dropped to their lowest point since November 2005.
The last two Market.view columns have outlined some of the reasons for the decline. Institutional investors, if the surveys are right, fear higher interest rates, slower economic growth, declining corporate profits and higher inflation. Since these are the main four factors that determine the direction of the stockmarket, one could not imagine a worse combination. Higher inflation is a particular threat since the headline rate has edged over 4% in Britain and America. History suggests that when price rises pass that level, the valuation of the market (in particular the price-earnings ratio) starts to deteriorate…
- Hub Magazine
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01 May 2008 - Team Unilever
The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners. (pdf) or (text)
- Music to Challenge Brain and Heart
Most anything by John Fahey, but especially God, Time and Causality and America.
- People I'd Like to Have Dinner With
Bill Maher and Bill Murray. At the same time.
- Breed of Dog
Without question, the Australian Shepherd — intelligence that rivals primates and a great sense of humor.
- Place
Aquinnah, on the remote end of Martha’s Vineyard. Close enough to civilization but no cell phone coverage and amazing beaches and vistas.
- Careers
Direct and relationship marketing — where technology and data meet people and brands, it’s the perfect confluence of art, science and capitalism.
