##### What is This?
This project began as a way for the innovation team to articulate ideas, capture experiences, and provide a source of both innovation and insight throughout our network and, as well, to the outside world. Your contribution will bring that idea to life.
##### Sparkblog Guidelines
It’s easy to get started. Take away the minefield of “no’s” that often surrounds corporate communication and replace them with these four content guidelines:
- 70/30/0
- 70% of your content should be directly related to your discipline, while 30% of it can be interesting stuff you feel is relevant in a general sense. 0% client business.
- THE MEDIUM IS THE MESSAGE
- Blogging is best when it is clear, thorough, and succinct.
- FACT CHECK
- Always, always check yourself for spelling and grammatical errors. That may mean posting a day later than you had hoped.
- PRIVACY
- Remember, you’re writing under the company name. Keep your personal life private and always respect the privacy of our clients.
- BE HONEST
- Posts written under your name should be yours.
- STAY ON TOPIC
- If we start espousing political beliefs or going otherwise awry, then we may as well shut down.
- KEEP IT COMING
- Posts should be maintain a regular schedule.
Essentially, that’s it. Keep the above principles in mind and we should all be able to turn this into a positive and fluid project for both the company and the greater marketing community.
It should go without saying, but perhaps it warrants being said anyway: Thank you, and spark something.