Latest Posts

January 22, 2010

Social Media Needs Real Strategy

by Carlen Lea Lesser

This video is well worth the watch.  If you are a digital strategist, you will be cheering.  If you are new to social media in your marketing mix, it may change your life.

Newell Rubbermaid: Social Media from a…

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Posted in Social Media, Strategy | No Comments

November 18, 2009

FDA SM Hearing – One stone left unturned

by Croom Lawrence

The dust has now settled. The FDA Hearing provided further perspectives into the groundswell of social media – I’m glad I attended. Next steps? There’s one big thing no one is talking about.

It’s not a question any longer whether…

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Posted in Interactive, Social Media, Strategy, The Web, Trends | No Comments

November 17, 2009

FDA’s Public Hearing On Social Media: A Report From the Trenches by the Experts

by Rebecca Johnson

On November 11 and 12, FDA finally held a public hearing on how pharmaceutical, biotech, and medical companies can use the web and other social media to promote regulated products. For years companies have had little to no information about…

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Posted in Culture | No Comments

November 12, 2009

CNBC.com Covers FDA Pharma & Social Media Hearing

by Rebecca Johnson

Today and tomorrow, the FDA is holding hearings for interested parties to comment on the use of social media and internet to promote drugs, medical products and machines. I was lucky enough to get a much coveted seat at the…

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Posted in Social Media, The Web, Trends | No Comments

October 30, 2009

Halloween Costume Contest

by Rebecca Johnson

RTCRMers like Halloween.  In fact, we love it.  So while the official day of celebration may be Saturday, we’re starting today.  Well actually, Daniel D. who works in our MI department, started Monday, as he’s been dressing up each day…

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Posted in Creative, Culture | No Comments

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